Nesolagus
Project Snapshot

Community Listening Tour

Understanding your audience through conversational research

Project Brief

Executive Summary

This survey captures participant voice across multiple dimensions - from engagement patterns and values alignment to wellbeing and sense of belonging. Using conversational methodology, we move beyond checkbox responses to understand the why behind participant experiences.

The insights gathered will inform strategic planning, support services allocation, and community building initiatives designed to ensure every participant thrives.

Survey Purpose

Understand Audience Needs
Motivations, pain points, and aspirations
Measure Engagement Quality
Depth of connection with your mission
Identify Experience Gaps
Where different audience segments diverge
Inform Strategic Action
Data-driven recommendations for leadership

Meet Your Host

Survey Host
Lead Researcher

Guiding your research experience with care and expertise, powered by Warren software from Nesolagus.

Survey Design
86/100

Survey Design & Methodology

Framework Integration

Conversational methodology, branching logic, mixed-methods analysis, engagement moments, and accessibility-first design.

35
Questions
adaptive
11
Theme Areas
8-12
Mins to Complete
100%
Anonymous
Chat-style
Mixed Methods
Branching Logic
Pacing Rules
View Full Scoring Analysis
Key Metrics
76%
completion rate
950 of 1250
68%
demographic opt-in
high trust signal

Conversational Design

Advanced conversational technology that adapts questions based on previous responses, creating a personalized experience. Participants respond via text, audio, or video - accommodating different communication preferences while capturing richer insights.

Survey Starts
1,250
valid starts
Completed
950
76% completion
Completion Rate
76%
950 of 1250
Demographic Opt-in
68%
of completed surveys
Avg. Time
8 min
adaptive branching
Completion Rate
A
Exceeds industry benchmarks (15-25% for complex surveys) despite 20+ questions with multi-modal responses. This rate dem...
Demographic Opt-in
A
Far surpasses typical surveys (40-60%), showing deep trust and relationship readiness. When respondents voluntarily shar...
Avg. Completion Time
B
Within optimal range (5-12 min) for conversational surveys. The adaptive branching personalizes length per respondent, k...
NPS Score
A
92% of participants found the conversation valuable or better. An NPS of +91 is world-class by any standard, indicating ...

Audience Segmentation

Psychographic archetypes identified from response patterns

5 archetypes

About Psychographic Archetypes

Our psychographic archetype models identify distinct audience profiles based on engagement patterns, motivations, and values alignment. Each archetype represents a unique pathway for meaningful connection. Archetypes are algorithmically derived from survey responses using clustering analysis across multiple dimensions.

Archetype Composition

Participants can map to multiple archetypes. This nuance captures the complexity of real audiences.

Single archetype
62%
2 archetypes
28%
3+ archetypes
10%
Key insight: 38% of participants exhibit traits of multiple archetypes, revealing a more nuanced audience than monolithic segments suggest.

Per-Question Overview

3 questions previewed
How would you describe your relationship with this community?
SINGLE
Deeply connected
40% (325)
Regularly engaged
28% (228)
Occasionally involved
19% (154)
Just getting started
13% (105)
What motivates you most to participate?
MULTI
Mission alignment
60% (479)
Personal growth
50% (399)
Community connection
45% (359)
Professional development
30% (239)
How valued do you feel as a participant?
SCALE
5 - Very valued
40% (312)
4 - Valued
33% (257)
3 - Somewhat
17% (132)
2 - Not very
7% (55)
1 - Not at all
3% (24)
See All Questions

Narrative Responses

3 stories shared
Belonging
“This community has genuinely changed how I think about civic engagement. The conversations here go deeper than surface-level - people actually listen.”
Survey Experience
“I appreciate that the survey itself felt like a real conversation, not just a checklist. It made me reflect on what this organization means to me.”
Voice & Agency
“The events are wonderful, but what keeps me coming back is knowing that my input actually shapes what happens next. That follow-through matters.”
See All Narratives

Data Privacy, Security & Compliance

Our commitment to protecting participant data

Data Security
  • - AES-256 encryption at rest and in transit
  • - SOC 2 Type II aligned practices
  • - No PII stored — all responses anonymized
  • - Secure data centers (US-based)
Compliance & Ethics
  • - IRB-aligned research protocols
  • - FERPA compliant for education data
  • - Informed consent required from all participants
  • - Right to withdraw at any time
SOC 2 Practices
FERPA Aligned
256-bit Encryption
View Privacy Policy Full Methodology Document Request Data Access
AAPORIASSIST

Aaron Lyles is an individual member of AAPOR and IASSIST, subscribing to their professional codes of ethics and practices. These memberships reflect our commitment to data research standards and best practices.